"History"
Ed & Billie took over the family retail jewelry store
in 1974. Our family business goes back to 1949. We
currently oporate retail and wholesale at at our factory
location on Broad Street in Columbia, Ms.
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Broad Street Location
The Factory & Designer Store
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Broad Street Showroom
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| Preparing Displays For Product |
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ABOUT
YOUR BIRTHSTONE

Amy
& Andy
Our Birthstone
Collections
Registered Trademarks
After
many years of designing, we have created the largest and best
birthstone line anywhere. Over 100 styles to choose from. All
birthstone styles are manufactured right here in our own factory.
AMY'S COLLECTION TM
Amy's collection is a registered trademark of Southern
Designs. Named after our daughter, this is a collection of young
girl's birthstone jewelry. Pendants, earrings and rings are available
in genuine and synthetic stones.
ANDY'S
COLLECTION TM
Andy's collection is a registered trademark of Southern
Designs. Named after our son, this is a collection of gent's birthstone
jewelry.
BIRTHSTONE
ELEGANCE TM
Birthstone Elegance is a registered trademark of Southern
Designs. This is a large collection of ladie's birthstone jewelry,
rings, pendants and earrings.
Dia' Monet TM
Dia' Monet is our newest trademarked birthstone collection. This
is a very high quality simulated stone mounted in 10kt. gold.
This stone has
a hardness of 8.5. It can also withstand temperatures up to 1200
degrees and is faceted on a diamond wheel just like a genuine
diamond. This gives the stone a truly, diamond - like appearance.
The side stones are high quality simulated birthstones. Unlike
traditional birthstone styles , we put the
birthstones on the side and Dia' Monet in the center giving the
ring the look of an expensive diamond ring.
Copyrighted Design By Southern Designs
From Raw Gold To Finished Products
From Raw gold to finished products, our birthstones
are made in our family-run jewelry factory. The method we use
is called Lost Wax Casting which goes back thousands of years.
We begin the process by making a wax mold for each ring. The wax
is placed into a flask and then into an oven and burned out at
1300 degrees. The wax melts away leaving a cavity which we then
pour gold into. After a variety of grinding and sanding steps,
the ring is now ready for stone setting. This is where the ring
really comes to life. The stones are handset and then we polish
the ring to a fine finish and another Amy & Andy creation is born.
About Our
Birthstones
This category is a
collection of birthstone jewelry from our trademarked collections
Amy's
Collection, Andy's Collection and Birthstone Elegance. Many designs
are our own copyrighted designs. The gold is 10kt. And 14kt. with
Created Gemstones, soude', corrundum and genuine stones.
Created
Gemstones
Item
numbers beginning with SB means Created Gemstones:
These are Created
Gemstones soude' and corrundum stones.
Created gemstones have
been around for many years,but advances in technology has
improved colored gemstones so that they are actually sometimes
more durable and less expensive than its genuine Look-alike. Our
created gemstones are the best that the market has to offer. Most
genuine stones- except a diamond- are soft and vunerable to heat.
Genuine
Birthstones
Item
numbers beginning with GB means Genuine Birthstone:
January - Genuine Garnet
February - Genuine Amethyst
March - Genuine Blue Topaz / Aquamarine
April - Genuine White Zircon / White Topaz / Diamond
May - Genuine Green Onyx / Emerald
June - Genuine Smoky Quartz / Pearl
July - Genuine Ruby
August - Genuine Peridot
September - Sapphire
October - Genuine Opal / Tourmaline
November - Genuine Citrine
December,Genuine Swiss Blue Topaz / Blue Topaz / Blue Zircon